Thursday 30 September 2010

Target Audience Results
















We tried to question a variety of ages but just over 1/4 asked were 16-20 years old, therefore the results may not be as reliable, however that is the age our target audience starts at.















Just under half of the participants only watch documentaries occasionally, therefore we would have to make the advert attention grabbing and look interesting so that there are more viewers.
















Over 1/4 of the females own 10 or more heels so we could interview a heel wearer about the amount of shoes they have.
















Up to £50 was the most popular answer for the amount spent on heels, we could therefore film about the prices in popular shoe shops.














As most of the females told us they only wear heels on the weekend, we may involve the reasons for people wearing heels, and why they wear them when they do.














The most popular brand of heels were New Look, so in our half an hour documentary we will involve New Look heels and possibly an interview with a sales assistant from the shop.














Over 3/4 of people do not have a lucky pair of shoes, therefore we will probably not involve anything about this into our documentary, as it doesn't apply to most people.















As most people asked said that their highest pair of heels were 6-7 inches, we will involve how the higher the heel the worse it is, into the documentary. We could also use heels this size for cutaways and archive material.















Black is the favourite colours of most of the females asked, therefore we could involve the colour black into the documentary, and also maybe show black heels, and find out if they are most popular as there are more black heels in shops.














Most of the females surveyed told us they only buy heels every so often, which shows that it is almost like a treat or something to look forward to.

















The majority answered that they feel more confident in heels therefore this may help us with what we include in our documentary, about why people wear heels and how each person feels in them.



















Over half of the participants answered 5-9pm however we have scheduled our documentary for 9pm as that is when all the popular soaps are finished, and also the watershed, as some pictures may not be suitable before the watershed.

















Most people said they didn't have a preference to the songs in the documentary, yet all the songs said were popular pop songs. Therefore we will use popular chart songs for music in our documentary.
















We are going to have an interview with a university student who is focusing on shoe design in our half an hour interview, as thats what most people thought the best interview would be.

















As a vast amount of the participants said they would like to hear about the history of heels, we are going to include it into our first 5 minutes of our documentary.
















As most people answered female we decided we would use a female voiceover as it relates to the topic of the documentary, being about heels.

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