Formal proposal

Topic
The topic of our documentary is going to be fashion, but as our documentary is “on going”, the topic for this week is going to be heels.

Type Of Documentary
Our documentary is going to be entertaining with a hint of informative information. It will be informal, chatty and fun.

Style Of Documentary
Our documentary is going to be expositry as it is going to use a womans voice to illustrate what is being discussed (voice over).

Channel and Scheduling
Our documentary is going to be scheduled for 9pm and broadcasted on Channel 4.

Target Audience
Our target audience is going to be women aged 16 and over. We arent limiting our target audience as women of all ages can wear heels. We’ve decided on the age being 16 + because of the time the documentary will be scheduled, which is after the watershed.

Primary Research Needed
We have conducted a questionnaire and had it completed by 30 different women with a range of ages.

Secondary Research Needed
Due to the content we wish to include in our documentary, we have researched the history of heels, names and numbers of shoe shops and names and numbers of foot specialists.

Narrative Structure
We are still unsure about how were going to present our documentary, but our initial plans are that it will follow and question and answer format.

Outline Of Content
• Interviews with; foot specialists, shop assistants, shop managers and shoe designers.
• Cutaways of people walking in heels.
• Archive material of Sex and The City clip, and people complaining about sore feet.
• Talk to a doctor about what heels do to your posture.
• Woman voiceover.
• Gok Wann style -> informal, chatty.
• Cutaways of shoes and heels in shops (Liverpool One.)
• Voxpops outside shoe shops.
• Interviews with Uni students studying fashion design.
• Interview with Liverpool Echo fashion editor.
• Interview with Colleen Rooney.
• Discussion about prices – quality of heels for price.
• Discussion about size of heels.
• Victoria Beckham – bunion removed because she always wears heels.
• Archive material of her on the red carpet and several shots of her in heels.
• Interview with Miss Wiltshire and a drag queen.
• How heels have changed through time.
• Voxpop of why people wear heels.
• Dorothy in the Wizard of Oz – archive material.
• Broken Heels song.
• Archive Material of 13 going on 30.
• Party Feet discussion.

Resource Requirements
• Camera
• Interviewees.
• Microphones for interviews