Wednesday, 5 January 2011

How effective is the combination of your main product and ancillary texts?

This is our voiceover script for our documentary.









This is our voiceover script of our radio trailer.

















I think our ancillary texts were effective within the combination of the whole product, as they got the highest feedback out of everything in the audience feedback questionnaire. However if we were to reproduce the radio trailer, I would make sure again, that all the sound beds were the same, so there were no jumping up and down from different levels. If I were to repeat the print ad I would change the background of the advert, so that it connoted more towards 'diva' and glamour.







Audience Appeal

As our product is a Channel 4 production, we could not advertise on any of the BBC radio stations, therefore we picked non biased radio stations. Therefore we decided that our radio trailer would be played on Real Radio, Smooth and Heart FM as they would help attract a wide range of audience as they are very popular radio stations, for the whole age range of our target audience.

We also decided we would place our print advert in the Daily Mail, Daily Mirror and The Sune as it will attract a wide range of audience, plus they are three very popular newspapers, with wide target audience ranges.



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