What have you learned from your audience feedback?

We gave a sample of our target audience a questionnaire to fill out having watched our product.

The questionnaire contained questions such as the following;

• On a scale of 1-5 how would you rate this documentary? (1 being poor, 5 being excellent)
• On a scale of 1 to five how informative was the documentary?
• If you saw the print advert, would it make you want to watch the documentary?
• Did the documentary follow the conventions of a professional documentary?
• Did the radio advert attract your attention, and make you want to watch the documentary?
• Is this a documentary you would watch?

The lowest feedback number, on the 1-5 scale, was a 3, which gave us a positive outcome, as it shows that our target audience enjoyed the final product, and it was successful. We were therefore pleased with the outcome on the feedback, as no one found it disappointing, boring or not similar to real documentaries. The ancillary task was shown to be the most popular, as it produced the highest score.

The following video is audio feedback of one member of our sample, Laura Woods, an 18 year old female, answering our questionnaire.

We also added our products to our Facebook pages, asking our Facebook friends to watch and add comments and criticism on the products.

The above picture are the comments on the documentary itself.

The above picture are the comments we received on the radio advert.

Other comments we received from our sample that gave us feedback on our finished products where;

"the opening titles flow nicely and is well put together, the music suits it perfectly. It's a very interesting topic and you've found a selection of material on the positives and negatives of heels which make it balanced and it works really well! You've used a range of interviews showing people from different parts of the heel industry (from the sellers to buyers etc) which i think makes it alot more interesting. well done!"

"Good opening title, and like the sex and the city archive footage. the music used really suits the topic and the cutaways used suit the topic :) really good."

"I like the opening title and the montage of sex and the city is really suitable to what is being said on the voiceover :)"

"Shots and the transactions are fabulous, also mise en scene for interviews are fitting with topic. Only Problem is the title of the person speaking looks awkward, only because I thought it was meant to be the opposite sideee to the interveiwee. The music also suited the topic well"

Most of the comments that we received were of a positive nature, with few criticisms, which shows us that we succeeded in making our product look professional. However, we could understand criticism made, as we could not make it completely professional as we do not have the equipment and material that is used to make professional documentaries.

Below are pictures of one of our small sample groups, participating in a feedback session.